Book review <screwtape letter> Essay Example | Topics and Well Written Essays - 250 words

Book review - Essay Example The letters focus on the various ways that a newly converted Christian branded "Patient" can be tempted. The objective of these letters is to teach Wormood how to secure "Patients" eternal condemnation. C.S. Lewis, the author, tries to explain the spiritual struggles faced by a Christians in their efforts to overcome the forces of sin. The author refers to God as the ‘enemy’ and refers to Satan, as ‘father’ in some parts of the book. This adds a nice twist to the book from a literacy point of view and it brings out undisputable creativity but as a Christian, this is uncomfortable and to some extent unacceptable. Nonetheless, the book inspires the readers to think deeply about God’s character, something that is often overlooked. The book also brings to life the reality of heaven and hell. The book urges Christians to be on the lookout as the devil is always hunting for "recruits" to help him accomplish his mission of pulling people from God. Lastly, the book reminds us that God is very loving and merciful thus he will always guard those who remain faithful to him. However as much as God is keen to draw humankind to him, the book reminds us that unless we choose to follow him, we will not be among those who will go to heaven. This piece call upon everyone to chose between the path to heaven and the one that leads to hell, but also gives the reader an idea of the consequences for each decision. This book is ideal for anyone who is interested in learning more about leading a Christian life. It helps one view temptation from a different perspective hence making it easier to avoid falling into the trap. Unlike so many other Christian books that are informative but plain, The Screwtape Letters is an interesting and highly enlightening

Gangs in Rio Essay Example for Free

Gangs in Rio Essay Gangs have always been a challenge to a states government. In Rio de Janeiro slums have always been dangerous because of the amount of the amount of gang members going around with guns, knives and many other weapons. There are many ways to understand these gangs; many believe that they do it for respect while others believe they do it because they have no other choice. In the movie â€Å"City of God† we can see the lives of many gang members that live in the slums. With many different sociologist perspectives we can comprehend various aspects of these gangs. Symbolic interactionist, Conflict theorist and Feminism theory are all different sociological perspective that will be discussed in this essay. First of all, Rio de Janeiro is known for their dangerous slums. Many would automatically think violence when It comes around that neighbourhood. To begin with, Symbolic interactionist focus on the subjective aspect of the social life, they base their perspective on the image they have of humans rather than the image they have on the society. One of the key aspects of the perspective is; we are influenced by culture and social processes, such as social norms. In the movie â€Å"City of God†, we can see that many people join the gangs because it has almost become part of their culture to be gang members. Symbolic interactionist would be interested in the way the gang grows very quickly. We can see in â€Å"City of god† or even in â€Å"News from personal war† that kids join the slums army at a really young age because of the amount of people that are part of it. Taking example on the Runts in the â€Å"City of God† movie, we can see that these young kids are mostly influenced by the older dealers fame and money. I believe that symbolic interactionist would be interested in how the kids from the movie â€Å"News from the personal war† don’t see anything wrong in their violent acts. They believe that they are doing nothing but positive for their society. By bringing back medicine, food and clothes to the population they picture themselves as Hero’s and has great citizens. The society encourages them to continue with these violent and dangerous acts by praising them because of the things they give back to their people. This is a major fact of the gangs growth in these low class countries. In this perspective there is also an important aspect that says; we act towards other based on the meaning that those other people have for us. For example, if we look at Knockout Ned’s murderer, he was just an innocent boy that was trying to get revenge for his father’s killer. Not knowing the consequences that this would have on his life he joined a gang to give honour to his father. Symbolic interactionists believe that our social structure is based by our social interactions with others. In other words, symbolic interactions would believe that hood boys had reason and justifications to why they were part of a gang. The crew tremendous growth is because of the social structure that they have in Rio de Janeiro. Secondly, conflict theories would portray the situation in Rio de Janeiro completely differently. Conflict theorists believe that societies are composed of groups in power, status and influence. For example, in the film Lil Ze and his crew would be considered as the group in power, status and has influence on kid. In the movie, Lil Ze makes a rule of no hold ups or anything in the slums by runts. This proves that Lil Ze has complete control on the community because he sets any rule that he desires, we can basically call him a president. Conflict theorist would also argue that the powerless are more prone to break the rules. We can take example on the Runts once again; they robe stores knowing that it is against the societies rules. In the film, Lil Ze seems to blame victims when he would commit violent crimes. He was convinced that people that break rules should pay for their actions. He found happiness in killing people for no absolute reason. Most times, the neighbourhoods and societies are the subjects of study, the battle between rich and poor. Poor people seem to not be able to escape the streets of the city of God, the opportunities to get out of the slums are really slums. In the beginning of the movie you see homeless people walking on the streets and the narrator mentions that these people have nowhere to but to stay on the streets. It is really hard for the poor to avoid doing crimes because of their low level of education, money and opportunity. At last, Feminist theory is known to discuss the importance of gender inequality. For the movie, I believe that the women are experience all the stereotypes we can imagine. In the movie we can see that women are completely used as object and are not respected. In the scene where Lil Ze rapes Knockout Ned’s girlfriend we can see that it is just because to show how he can get whatever he wants, whenever he wants from any women. He uses the girl as an object as if she wasn’t worth anything. This could be considered as gendercide in other words, he raped her as a war crime. The feminist theory also argues the fact that women are completely ignored in societies. Looking at the â€Å"City of God† film, the scene where the two women are talking about their sex experience and one of them mentions how her husband would beat her for asking such things. This shows how women do not have their word to say about anything in the movies. That same women get beat and barried alive because of her unfaithfulness towards her husband but yet, police are more preoccupied into catching Shaggy. This shows us how important the women’s death is to people. Women are mistreated and ignored from society because they are considered to be housewives by stereotype. To conclude, there are different ways of looking at the movie â€Å"City of God†, Symbolic interactionist can look at it has the subjective aspect of the social life, the look at people’s image instead of people image on society. However, Conflict theorist are interested in the people who basically run the streets, the people in power with status and influence. Finally, Feminism theorist are mostly interested in the gender inequality that we can see in societies. All these theories help us have different opinions of people who live in slums like the movie â€Å"City of God† and may bring to and understanding the people who actually live in them

Cannibalism Essay -- essays research papers

There are so many bad things in the world but according to many, cannibalism is considered just about the worst. Depending on your point of view, it rises above even such criminal abominations as, rape and genocide. Then again, we live in a culture, in which people would run vomiting to the bathroom if they saw what went into making their McDonald's hamburgers. Cannibalism, also known as anthropophagi, is defined as the act or practice of eating members of the same species. The word anthropophagi comes from the Arawakan language name for the Carib Indians of the West Indies. The Caribs are well known for their practice of cannibalism. Among humans, this practice has been attributed to people in the past all over the world, including rituals connected to tribal warfare. There are two kinds of cannibalism -- sociological and pathological. Sociological means living and eating in a culture where cannibalism is accepted, and the pathological means practicing cannibalism within a culture where it's not accepted. Much controversy exists over the idea of sociological cannibalism. Reports of social cannibalism are mostly pointed at the Americas and Africa, since these were the primary continents subjected to European killing and conquest sprees from the Middle Ages through modern times. Despite what anyone says, there are documented examples of cann ibalistic cultures and practices. It was usually a spiritual ritual. In some cases, the bodies of enemies were consumed in order to abso...

The Changing Role of Women in Automobile Advertisements Essay -- Compa

Side-by-side are two advertisements, each showing a picture of a car and two family members. The ads demonstrate the amount of power allotted to women in the times they were made. The differences in these ads far outweigh the similarities. The ad Ââ€"from a 1954 Good Housekeeping Ââ€"shows a woman being reprimanded by her husband for wrecking their car. The otherÂâ€"from a 2003 RedbookÂâ€"shows a wife and mother holding her daughter with one hand and an umbrella with the other. One woman is ignorant, irresponsible, incapable, and not in control; the other is competent, responsible, and in control. The evolution of advertising reflects the changes that have taken place in the way American society views women. The ads use body image, body language, and text to encapsulate the stereotypical women of each era; in the 50's, women needed to be controlled, but now women can be in control. The 1954 ad portrays the ideal woman of that era. This ideal was incredibly unrealistic. She has a tiny waist but large birthing hips. Her feet are small and she's wearing super-high heels. Her hands are petite and feminine, yet she's not holding anythingÂâ€"her purse has fallen to the ground. But, not a hair is out of place, and the elegant skirt and top she is wearing look unharmed, putting even more emphasis on the fact that the man is "wearing the pants." The 1950's society viewed women as incompetent. They needed their husbands to be in control because they could not fend for themselves; when they tried, they "crumpled fenders." Still, the woman in the ad is the ideal womanÂâ€"Barbie. She is only good for looking pretty and having children, otherwise, she can't do anything right. No wonder she is not able to drive the car without wreckingÂâ€"that in... ...rn society sees women as real people with intellect. Instead of not being allowed or perceived as capable of controlling their own lives and situation, today's women are expected to control their own lives without interference or constant dependence on others, or more specifically, their husbands. These advertisements demonstrate just what a drastic change has taken place in the last fifty years. Even though both ads are about cars, the body image, body language, and text portray a striking difference in the view of women. Maybe this change was brought about by the Women's Liberation Movement, maybe such subjugation just cannot last forever. But whatever the cause, the change has definitely taken place. Works Cited "Dodge Caravan." Advertisement. Redbook June 2003: 75. "Safety Power Steering by Saginaw." Advertisement. Good Houskeeping Feb. 1954: 40.

Competitive Advantage: Creating and Sustaining Superior Performance

In 1985, Michael Porter published Competitive Advantage: Creating and Sustaining Superior Performance. In this book, he described how organizations can achieve competitive advantage in their industries. Porter's focus in this book was not on an overall competitive strategy, but on what organizations needed to do on a daily basis to achieve results. As Porter (3) stated, â€Å"My aim is to build a bridge between strategy and implementation. † To create the link between the overall strategy of a firm and how that strategy could be achieved, Porter referred to value. As Porter (3) stated, â€Å"competitive advantage grows fundamentally out of value a firm is able to create for its buyers that exceeds the firm's cost of creating it. † This focus on value led to the concept of the value chain, which refers to the internal processes that occur as the organization creates its product or service. Value chain management is not just a process that occurs within an organization. Instead, it is closely linked to the competitive environment. This means that value chain management takes into account the industry in which the organization operates. This is referred to as the industry value chain and describes how the industry overall adds value to the consumer. This is an important point because it means that value chain management does not just refer to the series of processes that occur within the organization. As an example, consider the case of Apple's Ipod. If creating value was only considered in the context of what happens within the organization, the focus might be purely on the manufacturing process. Apple might consider their value chain as a process where raw materials are converted to the product and where the product is distributed to the consumer. In terms of improving the value of their product, they might consider that saving on raw materials, decreasing production time, and improving distribution will help add value. The problem with this approach is that it does not identify the real value that consumers gain from the product. This real value is identified when the MP3 player industry is considered on a broader level. This broader view shows that value is added more by marketing than by manufacturing. Apple's value chain includes the major activities that instill value in the product. Marketing with the aim of gaining consumer support is one of the key ways to add value. It is this aspect that Apple competes against with the other organizations in the market. This illustrates that value chain management is a process of recognizing what activities add value to the organization and then focusing on these activities to gain competitive advantage. The aim is not to improve everything about the organization, but to improve the processes that will allow the organization to gain an advantage on the competition. Porter (39) also identified various generic factors that are part of an organization's value chain. These generic factors are: inbound logistics, operations, outbound logistics, marketing and sales, and service. Porter considered that these five areas add value to a firm. Porter (40) also identified several support factors. These support factors are: infrastructure of the organization, human resource management, technology, and procurement. Porter identified these generic factors as a general guideline for organizations, while noting that the industry's competitive factors determine what factors will comprise the value chain for a specific firm. For example, in the case of Apple's Ipod, sales and marketing would be a key factor and technology would also be a part of the value chain. In the case of an organization manufacturing and selling nails, sales and marketing is not likely to be a large part of the value chain. Instead, operations may be more important, with the aim being to manufacture the nails as cost effectively as possible so as to maximize profits. For any organization, value chain management is used to identify the key factors that add value in the industry and then to determine how to improve those key factors so as to become more competitive. Southwest Airlines is one organization that has successfully used value chain management to improve its performance. Southwest Airlines is recognized as a success in the airline industry not just because it is a successful company, but also because it made positive changes to the industry. It is generally considered as a pioneer. This success is linked, at least partially, to its use of value chain management. Pellet (53) describes Southwest Airlines as a company that found creative ways to make improvements, with these improvements especially related to reducing the downtime of aircraft, improving scheduling, and making maintenance more efficient. At the same time, Southwest Airlines needed to improve cost-effectiveness so it could offer a lower price to its customers, but still maximize profits. Southwest Airlines based its success on identifying the industry value chain. This included noting the key industry factors that determine success. With the key industry factors identified, Southwest Airlines was able to find creative ways of improving on these factors. One of the important points is that Southwest Airlines' strategy did not just involve copying what other airlines were doing. This was achieved because they were not comparing themselves to what others were doing. Instead, they were only focused on how they could improve. This allowed them to identify unique ways of doing things and this is how they managed to gain competitive advantage. Southwest Airlines' successes were enough to get them listed in Fortune magazine's â€Å"Top 100 Companies† list. In the magazine, it is noted that Southwest Airline won the Triple Crown award for Best Airline five times; a fact that shows their success is more than just financial (Moskowitz and Levering 148). Southwest Airline became the best in the industry. Their success shows how effective value chain management leads to competitive advantage. Finally, it is useful to consider how value chain management has changed since it was first introduced by Porter in 1985. One of the major changes is that computer software has become an important tool in the process. Computer software has been developed to identify problems and opportunities for improvement in the value chain. This is largely focused on the manufacturing process, but can also be applied to any process where efficiency is desired. Another significant trend is that the value chain is extended further, both upline and downline. For example, many organizations are considering the internal processes of their suppliers. The idea is that if the supplier improves their value chain, the organization that receives the output of the supplier also benefits. In addition, if the supplier can improve efficiency and reduce costs, the benefits can be passed on to the organization by lowering the price of raw materials. The same applies to considering upline organizations, such as distributors and retailers. This is creating an environment where organizations are demanding more from companies that provide them with any type of service. In turn, many companies are becoming less like suppliers and more like partners. This allows the organization to assist supplier companies, while also ensuring that they benefit from the improvements that suppliers make. This creates an environment where organizations are linked together by either formal or informal partnerships. In some cases, both organizations work together to determine how they can best assist each other. In other cases, organizations have contractual demands on their suppliers. In other cases, a formal partnership is in place. In all of these cases, the same trend is seen, with organizations recognizing that other companies are part of their value chain.

Free sample - Negative Campaign Advertisement. translation missing

Negative Campaign Advertisement. Negative Campaign AdvertisementOutline I. Description of Negative campaigning It may possibly be described as â€Å"a form of an ad that is normally utilized by political aspirants during the campaign period to offer facts regarding unconstructive aspects of the opposing contender. II. Brief History of Negative Campaigning   In USA, during the 18th century, door to door campaigning was the main means of spreading information regarding an aspirant or a political party. III. Reasons behind the rise of negative advertising in the political arena There are several reasons which explain the rise of negative advertising in the contemporary USA. IV. Impacts negative forms of political communication may have on our system of government and democratic participation The negative forms of political communication may possibly pose a number of effects in the USA’s system of government and democratic participation. V. Analysis of political advertising Political advertising in the United States of America comprises any spread of information which backs or counters an aspirant for appointment to a public office. VI. The Detrimental and Positive Consequences of Employing Negative Ad Strategies Many electors detest this form these strategies. VII. The suggested negative effects of exposure to negative advertising It may possibly introduce thoughts of suspicion amongst the electorate. VIII. Effects of Exposure to negative advertising on voter turnout The decision by majority of America’s electorate to partake in a voting exercise is largely depended on exposure to political advertising. IX. Conclusion A key origin of predicament as far as political advertising is concerned is whether to make use of negative or positive advertising during the campaign period.       Description of Negative campaigning Scores of politicians across the globe, especially those who aren’t powerful and popular make use of negative campaigning to divert attention or even tarnish the popularity of their opponents. This type of campaign is usually stimulated by deceit(s) fashioned by one contender or more. This deceit may possibly turn out to be truthful to the electorate, and can make them not to vote for their initial preferred candidates. Negative campaigning crafts a non-conducive condition which alters the ability of the electorate to distinguish truthful information from untruthful one. Furthermore, it is capable of capturing electors’ interest as regards to a number of vital parameters affecting them such as the state of economy, and the unemployment rates. This type of campaigning may possibly be described as â€Å"a form of an ad that is normally utilized by political aspirants during the campaign period to offer facts regarding unconstructive aspects of the opposing contender.† It is broadly categorized into 2. The preliminary one is designed in order to launch a scathing attack on the challenger’s position on matters affecting the electorate. The second one is intended to launch a scathing attack on the challenger’s personality. Talking of USA, during the year 2008 campaign period, the Republican candidate, John McCain argued that his main competitor, Barrack Obama had no any experience concerning the USA economy, and therefore couldn’t manage to repair it subsequent to the ravaging effects of the recession that had threatened to tear apart our economy completely. This criticism was occasioned by the fact that John’s popularity was significantly low and also due to the fact that he had less experience regarding the economy. He couldn’t even explain the manner in which he could repair it (the USA economy) if elected. However, most Americans and the Media concurred with John’s remarks despite the fact that they were incorrect. Also, during this period, John’s camp and the Press at large considered President Obama an Islam simply because his middle name is â€Å"Hussein† in order to woo voters to vote for him (John McCain). Brief History of Negative Campaigning   In USA, during the 18th century, door to door campaigning was the main means of spreading information regarding an aspirant or a political party. Additionally, most contenders organized a number of gatherings especially at the city chambers so as to make vital speeches. They (the gatherings) were also aimed at strategizing their campaigns. The era between the start and the 9th decade of the 20th century was characterized by the usage of image advertisements at the commencement of a campaign period. This stage was aimed at setting up a positive image of a particular aspirant or political party. Subsequently, unconstructive/negative advertisements were utilized at the closing stages so as to launch a scathing attack against a challenger(s) or an opposing political party. But these tactics were discarded at the start of the 9th decade of this century (20th). The modern-day campaigning tactics on the other hand are structured in such a manner that the unconstructive advertisements are utilized right from the start to the closing stages. The use of media particularly the TV by aspirants to negatively spread political information has escalated to unprecedented levels (Thurber, Candice and Dulio 29). It has been well documented by well known researchers that TV advertising represents sixty to sixty five % of campaign financial resources (Hale, Fox and Farmer 330). The majority of campaign specialists are well versed with the fact that negative TV campaigning is capable of yielding the desired results within the shortest timeframe. Reasons behind the rise of negative advertising in the political arena A number of reasons which explain the rise this form of advertising exist. The preliminary reason is the Communication Act that came into law in the year nineteen hundred and thirty four (1934). This Act required the media not to broadcast any advertisement that is/was believed to be untruthful. However, deceptive advertising for political commercials is/was to be advertised. Two, in the year nineteen hundred and seventy six (1976), an alteration of the election campaign Act was made. This amendment was geared towards permitting campaign consultants to spend huge sums of money so as to back a meticulous aspirant. This money was also channeled towards commercial advertisement of the political party and candidates affiliated to it (Freedman, Wood, and Dale 40).   Three, many campaign consultants discern the fact that any aspirant who desires to be appointed by the public for a particular post must use it so as to amass the required votes. As a consequence, more and more contenders make use of negative advertising during the campaign period as a tool for convincing the voters that they are the best candidates. Four, in USA, in order for a political party to run a negative advertisement on a particular media station, it must obtain a permit from the concerned party. However, this permit is normally utilized liberally in the sense that there are no restrictions imposed as regards to the kind of information that ought to be featured or published in an advertisement. Impacts negative forms of political communication may have on our system of government and democratic participation The negative forms of political communication may perhaps facade a number of negative impacts. One, it is crystal clear that negative forms of political communication sprung at the start of the 9th decade of the 20th century. At that time, they were aimed at offering opposition to the office holders including the president. This state of affairs eventually gave rise to â€Å"negativism† (Freedman, Wood, and Dale 21). Two, it is perceived by many political analysts across USA as an acidic manipulator of the democracy. They have argued that due to the fact that it is characterized by aspirants employing various strategies in order to woo electors, the electors have significantly been repelled. As a result, a number of them end up not excising their democratic rights at the ballot, and are totally disillusioned by the leaders who use negative forms of communication so as to win elections (West 802). Three, in the recent times, it has turned out to be a strong political vehicle. This is attributed to the fact most candidates and their consultants use it so as to manipulate voting patterns. Four, there is a research that was conducted concerning the nineteen hundred and ninety two (1992) United States of America’s presidential and Senate elections. It found that this form of advertisement made many Americans not to trust the political processes. This significantly contributed to lesser voter attendance in the subsequent elections that were held in the year 1996. Five, negative forms of political communications have to an extent contributed to a decline in USA’s system of government. This has been occasioned by the low voter attendance in both the presidential and senate elections, and the electorate’s failure to trust the political system (Nimmo 23). Analysis of political advertising Political advertising in the United States of America comprises any spread of information which backs or counters an aspirant for appointment to a public office. Also, it may possibly comprise any spread of information aimed at backing or countering a ballot proposal. Political advertising may take various forms. One, written political advertising entails usage of billboards, pamphlets, fliers and more. Two, it may perhaps engross publishing of information regarding a candidate or a political party in newspapers such as the New York Times, and other types of publications. Three, political advertising may involve the spread of information to the voters via the radio, TV (television), and through an internet website.   Many political parties and aspirants across the United States tend to use Television to broadcast their commercials due to 2 main reasons. One, the information to be broadcasted is crafted and relayed precisely as desired. Two, it is known that TV is a key communicative connection in between the aspirants and the voters. Most political advertisements normally run for thirty seconds. They are properly designed in order to relay the most important information and capture the listeners/readers/viewers interest. In USA, there are a number of advertising companies which are mandated to trail and list different political advertisements. One of them is the â€Å"Wisconsin Advertising Project.† The Detrimental and Positive Consequences of Employing Negative Ad Strategies Various studies that have been conducted regarding negative advertising all over the USA by various researchers have shown that many electors detest these strategies. It has also been established that negative political advertising has slim chances of enabling an aspirant to garner more support from the electorate. Three, negative advertising strategies have a higher likelihood of causing pessimism amongst the citizens. Four, these strategies can make voters to lack interest in participating in major elections. Five, they (the strategies) have a higher likelihood of crafting uncertainties within the electors’ brain as regards to the capability of the target aspirant (s) to lead the nation or a State without any hitches. Six, the strategies pose a great peril of crafting empathy to the target aspirant(s). Fifth, the outcomes of an election in which the aspirants utilized negative advertisement strategies have been found to be poorer by scores of well known scholars all over the world. Seven, some of them (the scholars) after having conducted researches concluded that these types of strategies have explicit impacts on the electors, and therefore there is an urgent need for the relevant authorities to amend the communication Act so as to ban it or regulate the content to be aired. The positive consequences of negative political advertisement include the fact that it may possibly lessen the targeted aspirant appraisal. At the same time, it can swell the supporting aspirant voting intent. An American political scientist (Goldstein, K.), denies the fact that negative political advertising has can result to unconstructive outcome. According to him, if this advertisement is aired on a regular basis on the television during the campaign period, then the electorate is more likely to gain extensive facts regarding the candidates, and issues affecting them. He also argues that the more the electorate acclimatizes with these facets, the more they are liable to exercise their democratic rights by taking part in an election. Some scholars have argued that this type of advertising is a bad recipe for United States of America’s democracy. Others have suggested that it has a higher likelihood of restraining electorates’ participation. But in accordance with Kennedy, a great deal of this condemnation by the various scholars and researchers is based on a concept that USA’s electorates are not well educated, and therefore they are more liable to be effortlessly influenced by the ads. He states that â€Å"this type of advertising empowers the electorate’s capability to brightly select the best aspirant.†Ã‚   This is due to the fact most Americans have the intellect of pin-pointing differences as much as matters political are concerned. Kennedy however emphasizes that the campaign consultants ought to devise an ad which isn’t extremely despicable. He argues this is due to the fact that it has a higher chance of bouncing back on a political crusade. Furthermore, he advise s political consultants to ensure that they have substantiated the assertions they are intending to run on the television or publish. Kennedy reiterates that the unconstructive/negative advertisements are aimed at coaching the public. Constructive/positive advertisements on the other hand are geared towards amusing the electorates’ sentiments. According to him, unconstructive/negative advertisement is liable to be factual. In contrast, constructive/positive advertisements are less liable to centre on the policies of the candidate. Kennedy says that most voters pay heed to unconstructive advertisements because it has a huge prospect of unearthing the truth about the background of certain aspirants. He further laments that this form of ad has a long-history as much as the United States of America’s political scheme is concerned. As such, there is no need for its detractors to persist criticizing it. Kennedy asserts that the pronouncement of United States of America’s independence on 4th of the seventh month of the year 1776 is an unconstructive advertisement. Also, most candidates during the 19th century did not make use of the negative advertisements since at that time; television had not yet been invented (Chaptman). It has been documented by well known researchers across United States that those candidates who shift from one State to another in bid to raise money so as to fund their political crusades have a huge potential of running numerous ads on the TV and over the radio. Nonetheless, this kind of candidates end up disappointed if the ads don’t produce the most effective results.   During the November 2nd elections of the year 2004, one of the key policies of the Democratic candidate (John Kerry) was to increase the number of peacekeeping combatants in the war-torn Vietnam .However he was sharply criticized by several human rights watchdogs. According to them, this initiative had a potential of violating human rights and unconstitutional. Many political analysts have suggested the various reasons that made him to lose to the incumbent (George Walker Bush). One of the reasons is that John did not traverse the country to raise funds from well-wishers and other stakeholders. This meant that his camp couldn’t manage to pay for ads to counter ads that were specifically aired and published by the Republican candidate (Chaptman). The paid negative advertisements that were aired and published by the Republican camp made the electorate to turn out to be further acquainted with political matters, and as a result, they ended-up voting for Bush in spite of many criticisms that were leveled against him by critics such as the unwarranted invasion of both Afghanistan and Iraq (Chaptman). The suggested negative effects of exposure to negative ad Scores of voters, scholars, and researchers have suggested several negative effects of exposure to negative ads. One, it may possibly introduce thoughts of suspicion amongst the electorate. Two, negative ads were extensively used throughout the year two thousand and four (2004) elections that pitted George Bush, John Kerry and others. As a consequence, they crafted an element of squat/low self-value amongst the electorate. Three, some researchers have found that this form of advertisement has a higher likelihood of changing the electorates’ mind-set as regards to engagement in a number of democratic processes. These include referendums and Senate elections.   Four, owing to the fact that the negative advertisements are usually broadcasted during the campaign period, they create monotony. As a consequence, majority of the electorate protest against the real intention of this form of advertising. Five, some of them (the scholars) have argued that negative advertising is characterized by dishonesty. Also, they have argued that it is unjust since it is intended to tarnish the political supremacy of certain aspirants. Effects of Exposure to negative advertising on voter turnout There are 2 main parameters which explain the reason as to why most voters in USA take part in a voting exercise such as the election of the President and State representatives. One of them is the exposure to political advertising. This exposure can increase or lessen their curiosity as far as a particular voting process is concerned. Another one is the participation in political matters prior to the ballot day. It has been confirmed by well known researchers that the two determiners may possibly impact the electorates’ reaction sensitivity to negative advertisements. Furthermore, if the two determiners set off at a lower momentum, then negative advertisements are implausible to be effectual. This is due to the fact that the electorate may perhaps find the negative advertisements to be upsetting. Also, these advertisements may possibly fashion unconstructive sentiments towards the political leaders. The two determiners may possibly swell to unprecedented intensities. Furthermore, they have a higher likelihood of turning out to be further engrossed in the voting process. These have an impact of making the electorate to strongly react to negative advertisements. Negative ads have been found to generate fewer facts. This is has an impact of reducing the extent of sympathetic benevolence towards the aspirant during voting. However, owing to the electorates’ discernment that it was needless, he or she may possibly decide to reassess the sympathy for the aspirant. In United States of America, most presidential, senate and other elections may possibly feature a current office holder. These aspirants are usually at a better position to triumph over their rivals due to the fact the electorate are acquainted with a lot of facts concerning them.   Due to this reason, unconstructive advertisements aired against them (incumbents or current office holders) can have a repercussion impact. This is attributed to the fact that the incumbent’s advertisements may possibly swell to a larger extent the contender’s profile identification and have an impact on both the voter turnout and voting tendencies (Karen and Hensel, 67). It has been verified that those electorate who are autonomous (whose reaction to negative advertisements of the contestants is low) are likely to turnout in large numbers to exercise their democratic rights through voting. Conclusion A key origin of predicament as far as political advertising is concerned is whether to make use of negative or positive advertising during the campaign period. Negative advertising tactics normally poses a myriad of detrimental consequences not only to our political system but also to the electorate who are required by law to partake in a voting process in order to select their preferred candidates. For that reason, there is a need for the politicians to make use of positive advertising strategies since they are likely to breed a more cohesive American society. I strongly believe that the â€Å"prevailing† state of mind of political advertisement campaigns requires to be stabilized by an additional â€Å"fostering† point of reference. This will ensure that the ideologies of laissez-faire democracy remain sustainable.    Freedman, Paul, Wood, William, and Lawton, Dale. â€Å"Do’s and Don’ts of Negative Ads: WhatVoters Say†. Campaigns and Elections 20 (1999): 20-5. Hale, Jon, Fox, Jeffrey,   and Farmer, Rick. â€Å"Negative Advertisements in U.S. Senate Campaigns: The Influence of Campaign Context.† Social Science Quarterly 77 (1996):   329-43. Karen, James, and Hensel, Paul. â€Å"Negative Advertising: The Malicious Strain of Comparative Advertising.† Journal of Advertising, 20.2 (1991): 53-75. Nimmo, D. Political persuaders: The techniques of modern election campaigns. New Brunswick: Transaction, 2001. Rahn, Wendy M., and Rebecca M. Hirshorn. â€Å"Political Advertising and Public Mood: A Study of Children’s Political Orientations.† Political Communication 16 (1999): 387-407. Thurber, James, Candice, Nelson, and Dulio, David. Crowded Airwaves: Campaign Advertising in Elections. Washington, D.C.: Brookings Institution Press, 2000. West, Darrel. â€Å"Television Advertising in Election Campaigns.† Political Science Quarterly 109 (1995): 789-809.

Ideas for Plant and Soil Chemistry Science Projects

Ideas for Plant and Soil Chemistry Science Projects Plant and Soil Chemistry Project Ideas Science fair projects that involve plants or soil chemistry are very popular with students. Its fun to work with living things and the environment that supports them. These projects are great from an educational standpoint because they integrate concepts from different areas of science and the scientific method. However, it isnt always easy to decide what to do with the plants and soil! These science fair project ideas can help you define your project. Some involve botany and chemistry, others have an environmental science slant, and then others are soil chemistry. Botany and Chemistry Components How do different fertilizers affect the way plants grow? There are lots of different types of fertilizers, containing varying amounts of nitrogen, phosphorus, and potassium, in addition to other ingredients. You can test different fertilizers and see how they affect the height of a plant, the number or size of its leaves, the number of flowers, time until blooming, branching of stems, root development, or other factors.Does using colored mulch have an effect on a plant? You can look at its height, fruitfulness, number of flowers, overall plant size, the rate of growth, or other factors.Is a seed affected by its size? Do different size seeds have different germination rates or percentages? Does seed size affect the growth rate or final size of a plant? Environmental Science Aspects How do different factors affect seed germination? Factors that you could test include the intensity, duration, or type of light, the temperature, the amount of water, the presence/absence of certain chemicals, or the presence/absence of soil. You can look at the percentage of seeds that germinate or the rate at which seeds germinate.How are plants affected by the distance between them? Look into the concept of allelopathy. Sweet potatoes are plants that release chemicals (allelochemicals) that can inhibit the growth of plants near them. How close can another plant grow to a sweet potato plant? What effects does an allelochemical have on a plant?How does cold storage affect the germination of seeds? Factors you can control include the type of seeds, the length of storage, the temperature of storage, and other variables, such as light and humidity.What conditions affect the ripening of fruit? Look at ethylene and enclosing a piece of fruit in a sealed bag, temperature, light, or nearne ss to other pieces or fruit. Soil Chemistry Considerations How are different soils affected by erosion? You can make your own wind or water and evaluate the effects on soil. If you have access to a very cold freezer, you can look at the effects of freeze and thaw cycles.How does the pH of soil relate to the pH of the water around the soil? You can make your own pH paper, test the pH of the soil, add water, then test the pH of the water. Are the two values the same? If not, is there a relationship between them?How close does a plant have to be to a pesticide for it to work? How do environmental factors (i.e., light, rain, wind, etc.) influence the effectiveness of a pesticide? How much can you dilute a pesticide while retaining its effectiveness? How effective are natural pest deterrents?What is the effect of a chemical on a plant? You can look at natural pollutants (e.g., motor oil, runoff from a busy street) or unusual substances (e.g., orange juice, baking soda). Factors that you can measure include the rate of plant growth, leaf size, lif e/death of the plant, the color of the plant, and ability to flower/bear fruit.

The Essential 55 by Ron Clark for Elementary Students

The Essential 55 by Ron Clark for Elementary Students A few years ago, I watched Disneys Teacher of the Year Ron Clark on the Oprah Winfrey Show. He told the inspirational story of how he had developed and implemented a set of 55 essential rules for success in his classroom. He and Oprah discussed the essential 55 things that adults (both parents and teachers) need to teach children and hold them accountable for. He compiled these rules into a book called The Essential 55. Eventually he wrote a second book called The Essential 11. Some of the Essential 55 rules surprised me with their mundane nature. For example, If you dont say thank you within 30 seconds, Im taking it back. Or, If someone asks you a question, you need to answer it and then ask a question yourself. That last one has always been one of my pet peeves with children. Here are some of the ideas that Ron Clark says are essential for kids to learn: Make eye contactRespect other; ideas and opinionsDo not save seatsSay thank you within three seconds of receiving somethingWhen you win, do not brag; when you lose, do not show angerDo your homework each and every night without failDo not talk in a movie theaterBe the best person you can beAlways be honestIf you are asked a question in conversation, ask a question in returnPerform random acts of kindnessLearn the names of all the teachers in the school and greet themIf someone bumps into you, even if it was not your fault , say excuse meStand up for what you believe in To tell you the truth, I had felt fed up with students general lack of manners for quite awhile. For some reason, it hadnt occurred to me to teach good manner explicitly. I figured this was something that parents would teach their children at home. Also, theres such a big push towards standards and test scores in my district that I didnt see how I could get away with teaching manners and common courtesies. But, after hearing Rons passion and his students gratitude for what he had taught them, I knew I had to give the concept a try. With Mr. Clarks book in hand and a determination to see solid improvement in how my students would treat me and their classmates in the coming school year, I set out to implement the program in my own way. First of all, feel free to adapt the 55 rules to your own needs, preferences, and personality. Ive adapted it to be Mrs. Lewis Essential 50. I got rid of some of the rules that didnt apply to my circumstances and added a few to reflect what I would really like to see in my classroom. After school started, I introduced the concept of my Essential 50 to my students. With each rule, we would take a few moments to discuss why its important and how it will look when we act a certain way. Role-playing and a frank, interactive discussion seemed to work best for me and my students. Right away, I saw a difference in my students behavior that has lasted for months. I taught them how to applaud for things that they like, so now they applaud whenever anyone enters the classroom. It makes the visitor feel so welcome and it always makes me smile because its so cute! Also, they have really taken to answering me formally, saying Yes, Mrs. Lewis or No, Mrs. Lewis. Sometimes its hard to fit a non-academic subject like the Essential 55 into your busy day. I struggle with it, too. But its definitely worth it when you see such a visible and lasting improvement in your students behavior and manners. If you havent checked out Ron Clarks The Essential 55 for yourself, pick up a copy as soon as you can. Even if its mid-year, its never too late to teach your students valuable lessons that they will likely remember for years to come.

Environmental Law Essay Example | Topics and Well Written Essays - 3500 words - 1

Environmental Law - Essay Example Concerning the marine environment, in recent years, several projects and political actions at national and international level have been advanced in order to reduce the effects of water pollution. Preserving and improving the marine environment requires the achievement of a good ecological status of waters, without which the aquatic ecosystem and the human activities of marine coastal zones could be strongly at risk. This is the proposal of EU Water Framework Directive (2000/60/EC) which represents a major advance in European policy with the concepts of classes of water quality and water management. Irrespective of this it is found that European water is still polluted. This paper aims at assessing the effectiveness of EC law on water quality and pollution. The UK’s membership of the EC has had important consequences for the UK with regard to improvements in water quality and the regulation of water pollution. The European Commission has been very active in drawing up a series of water-related directives which, when passed by the European Parliament, must then be transposed into national law. ... actual or intended use of the relevant waters (quality objective of receiving waters) The EC has had, and continues to have, a major impact on water quality and waterpollution control in the UK. Over the last three decades, EC has passed a range ofdirectives designed to prevent discharges of pollutants into the aquatic environment and also to establish quality standards for waters which are used for drinking, bathingand fishing. Often, the EC adopts a 'framework directive' to set up a specific controlregime and then, over time, supplements this with 'daughter directives' which setlimits for the presence of chemical substances in different types of waters (that is,drinking, bathing and fishing). Member States are given a set period of time totranspose the relevant EC directive into national law and achieve actual compliancewith the specific provisions of the directive. EC legislation on water pollution The legislation on water pollution is probably the most highly developed branch ofEC environmental law and most certainly has the longest history. Approximately 30directives concern water. The directives adopt two main approaches to pollutioncontrol: (1) the imposition of limits or restrictions upon the emission or discharge ofparticular pollutants into the water media; and (2) the establishment of quality standards for particular designated types of water.The outcome of this dual approach has been a somewhat peacemeal body of law. The directives on water pollution share several common features: The use of dual lists described as 'I' and 'G'3 which require member states to setwater standards which do not fall below 'I' limit and which should aim to achieve'G' standards.A

Improving Construction Safety in Saudi Arabia Dissertation - 1

Improving Construction Safety in Saudi Arabia - Dissertation Example However, based on a premise of sustained and continuous improvement, it is desirable to find ways and means for improving construction health and safety in the Kingdom of Saudi Arabia, a nation that presents certain constraints. A laxity in implementation of commercial and contractual laws and a traditional approach to solving problems related to labour shortage by recruitment of fixed-term contract labour as cheaply as possible from underdeveloped nations rather than efforts aimed at creating a permanent pool of labour through permanent immigration characterise most GCC countries. This study concludes that it is possible to improve construction health and safety in the Kingdom of Saudi Arabia by effective enforcement of existing health and safety laws, enacting legislation for off-site health and safety for migrant workers, maintaining a fund for social security and improving regulation of commercial and contractual transactions. ... 3.1 Research Approach for the Dissertation Project 46 3.3 Design and Administration of the Survey 49 3.4 Sample Selection and Sample Size 52 3.5 Analysis of the Survey Data 53 4 Results 58 5 Analysis and Interpretation 78 6 Conclusions and Recommendations 86 Appendix A – Survey Questionnaire 88 Appendix B – Consent Form 105 Bibliography / References 107 List of Figures Figure 1: Quantitative vs. Qualitative Research 42 Figure 2: Suggested Research Process for Construction Management Research 43 Figure 3: The Research Process for Construction Research 45 (This page intentionally left blank) 1 Introduction It is rather unfortunate, but true, that the construction industry around the world had developed a reputation for being the industrial sector that presents higher statistics for industrial accidents, fatalities and deaths than any other (Coble, 2000, Pp. vii - viii). United States Department of Labour for the year 2006 indicated that construction fatalities represented about 21% of the total work force fatalities (Lambeck, 2009, Pp. 72 – 74). However, efforts directed towards continuous improvement in construction safety in many countries, including Japan, South Korea, China, etc. demonstrate that it is possible to reduce the incidence of occupational injury, serious accidents or deaths (Poon, 2008, Chapter 1). Statistics for construction industry accident frequency rates per million of men hour worked for Singapore suggest that with an accident frequency rate per million man hours of 3.5 for the construction sector in comparison to 1.9 for all other industries help to illustrate the notoriety of the construction sector (Poon, 2008, Chapter 1). However, results for Japan, Korea and Hong Kong demonstrate improvement with effort. Reports about the construction

Analysis of the 260-day Value at Risk (VAR) of a portfolio of four Assignment

Analysis of the 260-day Value at Risk (VAR) of a portfolio of four shares - Assignment Example It is the level of return comprising of a given probability (usually, 5, 2.3, or 1 percent) of experiencing a return of less than that level. Value-at-Risk was first used in the late 1980’s by major financial firms to measure the risk of their trading portfolios. Since then, Value-at-Risk is widely used quantitative tool to measure market risk. According to Hull (2005), â€Å"VaR answers the question: how much can one lose with X% probability over a pre-set horizon†. More precisely VaR is an amount (say V dollars), where the probability of losing more than V dollars is over some future time interval, T days. Value-at-Risk has become widely used by corporate treasurers, fund managers, financial institutions, brokerage firms and investment funds to gauge their financial risk. In addition, bank regulators use Value-at-Risk in determining how much capital a bank should possess to reflect the market risks it is bearing (ibid). The aim of this project was to implement various VAR methods that consist of Analytic VAR, historical (Bootstrap) VAR and Monte Carlo (MC) VAR simulation as alternative approaches to calculating VAR, by using data from four portfolios namely; Johnson Matthey PLC, Kazakhmys PLC, Rolls-Royce Holdings PLC and Xstrata PLC. These portfolios are listed in the FTSE index, which are among the largest 100 UK companies by full market value. The FTSE index1 is the most widely used of the FTSE Group's indices and is frequently reported on UK news bulletins as a measure of business prosperity, because it represents about 80% companies of the market capitalization of the whole London Stock Exchange. The companies listed in the FTSE index are determined quarterly according to their market capitalization. These companies must meet a number of requirements set out by the FTSE Group, including having a full listing on the London Stock Exchange and meeting certain tests on nationality, free float, and liquidity. In the FTSE, share prices are weight ed by market capitalization, so that the larger companies make more of a difference to the index than smaller companies do. The first company is Johnson Matthey PLC. The company is world renown in refining and distribution of gold, silver, and platinum group metals in 30 countries on six continents. The company is organised in different divisions that includes Precious Metal Products division (the sole marketing arm for Anglo Platinum), Johnson Matthey's Environmental Technologies Catalysts division that produces emission control products, fuel cells, and process catalysts. The company also has Fine Chemicals and Catalysts division that make base and precious metals catalysts and chemicals. Johnson Matthey PLC has an average market capitalization of ? 43.90 billion. The second company under focus is Kazakhmys PLC. Kazakhmys PLC is a company that specializes in copper. It undertakes copper mining, processing, smelting, and refining as well as making of copper cathode and rod products . It is among the top ten copper producers in the world, with an annually production of about 350,000 tons of copper cathode that are used in computers, electric motors, automobiles, and other products. Additionally, Kazakhmys processes and sells by-products such as gold, silver, and zinc. Kazakhmys PLC has

Seeds of the Peace Essay Example | Topics and Well Written Essays - 500 words

Seeds of the Peace - Essay Example He is of the opinion that if Palestine and Israel join hands then they can also become one of the dominant powers of the world. As both the sides have an efficient and effective workforce. All they need is the clear direction towards the achievement of common goals. Israeli people associated with Seeds of the peace are of the opinion that military action is not the way to bring peace in the region. They admitted the fact that Israeli army is not the representative of the thought and feelings of an ordinary Israeli person. After surfing through the videos related to the Seeds of the Peace project it can be inferred that the youth of Palestine consider themselves as a suppressed nation. Majority of the Palestinian participants have highlighted the fact that their families are at the mercy of Israeli Army. They can kill their loved ones at any time and at any place without having any reason. Therefore based on this observation it can be concluded that there is a great residue of hatred always in inside as they are born with it as well as grew up with it (Peretz iii). Palestinian participants seem too depressed with the situation prevailing in their areas. Most of the participants are of the opinion that after Yasir Arafat they did not find any leader who can project the problems of the region in front of the world in and efficient and effective manner. Palestinian also cleared their point of view regarding the suicide bombing. They suggested that although it is a reaction towards the action of what has been done by the Israeli army however they still do not support the killing of innocent. By analyzing the thoughts of Palestinian participants it can be inferred that the young generation of Palestine has realized the fact that Israel is also a reality. Therefore they can not deny the existence of such a big group prevailing in the region. Christians, Muslims and Jews can live together like they in any other part of the world. Seeds of

Reading response Essay Example | Topics and Well Written Essays - 500 words - 32

Reading response - Essay Example The amazing thing is that most of the ideas extended by the original work and its critics are in the nature of fictitious blames and lack any substantial material to base them on. The article also shows how the nation has a long standing history of being scared of minorities and diversity. It was not without a reason that the book, The Awful Disclosures of Maria Monk won an avid readership, not only in her days, but even today. The irony that the American masses do have a history of being afraid of the foreign and the different does ensue from this article. The writer in a way does succeed in bringing out the fact that the work The Awful Disclosures of Maria Monk did intend to present the Catholic Church as a symbol of evil and it strongly intended to present the Catholic priesthood as embodiment of carnal pleasures and immorality. The author brings out the fact that Maria Monks never resided in a Catholic convent and that her mental capacities and morality were never beyond doubt. There is other side of the coin also. It is obvious that the writer Ruth Hughes is a Catholic and intends to unravel the lying and falsehood resorted to by Maria Monks and her supporters, to debase and vilify the Catholic Church. However, while doing so, Hughes did fail many times to show the kindness, compassion and forgiveness that so typically define the Catholic faith. Instead one is resorting to the kind of aggressive and base tactics that were resorted to by one’s opponents. Ruth Hughes is trying to do away with the accusation made by Maria Monks and her supporters by vilifying their character and sense of morality and ethics. It would have been much saner if Hughes had come down on this vilification of the Catholic by taking a higher ground. This would have presented one’s faith to the readers in a more favorable and benign light and would have brought out the irresponsible

Seeds of the Peace Essay Example | Topics and Well Written Essays - 500 words

Seeds of the Peace - Essay Example He is of the opinion that if Palestine and Israel join hands then they can also become one of the dominant powers of the world. As both the sides have an efficient and effective workforce. All they need is the clear direction towards the achievement of common goals. Israeli people associated with Seeds of the peace are of the opinion that military action is not the way to bring peace in the region. They admitted the fact that Israeli army is not the representative of the thought and feelings of an ordinary Israeli person. After surfing through the videos related to the Seeds of the Peace project it can be inferred that the youth of Palestine consider themselves as a suppressed nation. Majority of the Palestinian participants have highlighted the fact that their families are at the mercy of Israeli Army. They can kill their loved ones at any time and at any place without having any reason. Therefore based on this observation it can be concluded that there is a great residue of hatred always in inside as they are born with it as well as grew up with it (Peretz iii). Palestinian participants seem too depressed with the situation prevailing in their areas. Most of the participants are of the opinion that after Yasir Arafat they did not find any leader who can project the problems of the region in front of the world in and efficient and effective manner. Palestinian also cleared their point of view regarding the suicide bombing. They suggested that although it is a reaction towards the action of what has been done by the Israeli army however they still do not support the killing of innocent. By analyzing the thoughts of Palestinian participants it can be inferred that the young generation of Palestine has realized the fact that Israel is also a reality. Therefore they can not deny the existence of such a big group prevailing in the region. Christians, Muslims and Jews can live together like they in any other part of the world. Seeds of

Analysis of Multinational Computer Technology Corporation Microsoft Essay

Analysis of Multinational Computer Technology Corporation Microsoft - Essay Example Microsoft has a very friendly and supporting approach in the routine ways that staff at the company behave towards each other, and towards those outside the company that can make up the ways people do things. The control systems and measurements are constantly under the management review to monitor the efficiency of the staff and managers' decisions. The rituals of Microsoft's life are special events, corporate gatherings, which the company emphasises what is particularly important and reinforce the way things are done. On-going meetings and communication at every level of the company's hierarchy represent a strong internal environment (Microsoft Corporation Annual Report). Interpersonal communication within Microsoft is supported by technologies that connect people from different locations of the world. Facial communication stands for always friendly and expressive attitudes of people working along with each other. The issue of space is observed to be of the same level as in a typic al organization: people keep the distance with each other and sustain professional relationships. Normal distance when negotiating or greeting within Microsoft is around one meter. Microsoft's relationship model combines process maturity with a flexible, fast-paced small company culture that makes it easy to work with. The delight is enhanced by a company’s ability to provide ramped-up value and responsibility as the relationship progresses. Microsoft’s people are inspired to be open, fair and uncompromising in their efforts to ensure external as well as internal customer satisfaction. The company pays special attention to Integrity because of the trust that its clients place upon it. Ethics, values, reputation are vital to Microsoft’s philosophy. Its objective is to be globally respected as a process management company that is truly viewed as a strategic extension of our clients' capacity.

Cultural Influences on Eating Out Habits in the Uk Essay Example for Free

Cultural Influences on Eating Out Habits in the Uk Essay Society today has become accustomed to dining out. It has become a large part of British culture according to a survey carried out by Mintel entitled ‘Evening Eating Habits in the UK’ (2005). Dining out at ethnically themed restaurants and takeaways has increased in recent years due to many different economic, social, and cultural forces. These forces vary from the presence of a more affluent society with higher expendable incomes to the increased ability to travel to exotic far away places around the world creating a consumer want for recreation in the UK of their holiday experiences which include dining out. The report also highlighted the fact that 75% of the eating out market is dominated by those eating out in the evening which equates to ? 20. 7 billion a year. This market is one that can not be ignored by those within the hospitality industry and those businesses that already experiment with exotic foods will gain the opportunity to experiment further with their menus, using higher priced ingredients to increase profit margins. Although there are many possibilities available as the trend widens it is suggested by the author that a trend alone cannot allow for increased business. Higher profit margins for more expensive ingredients will mean that the consumer will start to expect more from the restaurant or takeaway in question. Such qualities as ambience, service, food standards, variety of menu, and recreation of an experience the consumer may have had whilst on holiday may also come into the equation. Large brands such as YOsushi! are cashing in on the market trends by serving a variety of sushi dishes in a fun and friendly way. Japanese food such as sushi is often deemed as a much healthier option to over take in popularity other ethnically themed cuisine such as indian and chinese dishes (Martin, 2007). Sushi is based primarily around raw fish, rice, and vegetables (YOsushi! 2007) and therefore the author suggests that due to a more multicultural society in the UK this has lead to different ideals being set for healthier eating however it is noted by the author that although the ingredients used to make the western ideal of sushi are deemed as healthy the preparation and cooking methods may not result in an end product that is altogether free of those things seen as unhealthy due to the inauthenticity of production. Although large companies such as YOsushi!are succeeding in a very competitive business environment, how will such a shift in eating habits affect the smaller local businesses? According to Mintel (2002) one of the main reasons smaller businesses within the ethnically themed cuisine market are suffering lower profit margins is due to the lack of branded outlets, but the author suggests that this could be due to other issues such as the recent healthy eating trend which has caused many consumers to re-evaluate the content of the takeaway food that they consume therefore choosing healthier options instead. This essay will attempt to identify the reasons why a consumer will choose to dine out over eating at home, and then their reasons for choosing one hospitality venue over another. This should help to understand the growing market for ethnically themed restaurants and takeaways. The contributing economical, social, and cultural factors of increased consumption of ethnic cuisine will be explored further making suggestions to the hospitality manager on how to understand their target market therefore aiding a more profitable business. It is important for any business to understand a consumers’ motivation to buy or use a service â€Å"A motive is an internal energy giving force that directs a persons activities towards satisfying a need or achieving a goal† Dibb et al (2001, pg. 121). Before a consumer enters any hospitality venue there may be many different factors that have affected their motivation to choose that particular restaurant or takeaway over another. It may be such basic factors as location, price, and the service they are provided with once inside the establishment, choosing on this basis is known as ‘patronage motives’. For an ethnically themed restaurant or takeaway to make the most of these motives they should be aware they are around them and attempt to emphasize said factors within their personalized marketing mix. It is suggested by the author that this can be achieved with simple marketing ploys such as 2 course lunch menus, or a drink and a main course at a set price. By strategically placing the offers where the consumer will see them is more likely to attract them to try the service that is provided, and possibly provide return custom when the special offers are not available and they will choose from the full price menu instead. It is suggested by the author that this form of marketing can be applied anthropologically as the consumer will not only judge the food outlet based on the price but also on how that price fits in with the image of the food product and its connection to the time and culture it represents. A good example of strategic marketing for ethnic food is that of ‘China Town’ in London, many of the restaurants offer all you can eat buffets at low prices, and set menus that will attract many types of customers from those people wanting a quick lunch away from the office to tourists who have been attracted by the hearsay and theme of such a place (Anon, 2007). 60,000 Chinese people of diverse origins live in London there is a large network of Chinese schools and charity based community centres that offer support so that a sense of cultural identity can be passed down from one generation to the next. This sense of cultural identity may be passed down for several reasons, Auge (1995) suggests that there is some sense of fantasy where as the environment they live in was founded a long time ago expressing a group identity that they feel should at all times be defended from external and internal threats and not forgotten through the generations. Although ‘China Town’ is now seen by the local council as a tourist attraction (Anon, 2007), it was originally a safe haven for the many migrants coming to the UK in the 1960’s, many of the british soldiers that returned from war in the Far East having enjoyed Chinese cuisine founded a new loyal customer base for the cuisine in the UK and this is how that particular area of London became known as ‘China Town’ (BBC. 2007) Although China Town is now a tourist attraction it should be noted that it is also a meeting place for many Chinese people who feel a sense of community and cultural identity. Unfortunately since Westminster council started a multi million pound re-development of the area this has seen the closure of many of the smaller authentic chinese restaurants in favor of more chinese ‘themed’ restaurants that will appeal to the average tourist (Anon, 2007). It is suggested by the author that this could cause many negative issues for the cultural identity and sense of community that exists within China Town where as the authenticity and history behind such an area of London are forgotten in favor of providing the tourists with an unrealistic representation in hopes of higher profits and visitor statistics. However it is noted by the author that there has always been an element of staged authenticity in China Town because the original cultural background was replicated in the first place. Although ‘patronage’ motives play a key part in the consumer decision making process there are many other motives to consider such as the suggestion that food choices are actually part of a person’s identity for example a consumer who chooses to dine at restaurants that only use local produce is likely to be seen by other consumers as someone who is not only concerned with the food that they eat, but also where it has come from and whether it benefits their local communities economy and local identity. Local produce has over the past decade been linked to geographical, historical, political, legal, economical, social and cultural issues therefore allowing the consumer to view it as a multi faceted cultural entity. Those consumers who are concerned with choosing only local produce relates to the idea of territory, and the limitation of space while respecting the environment around them. (Auge, 1995) There are two key theorists in relation to consumer motivation Abraham Maslow and Frederick Herzberg. Maslow believed that a persons needs are based on a hierarchy arranged with the least important factors at the bottom and the most important at the top. This arrangement starts with physiological needs followed by safety needs, social needs, esteem needs, and finally self actualization. Once part of the Triangle (see appendix I) is satisfied then the consumer will move onto a fulfillment of the next level for example a man enters a chinese restaurant and eats because he is hungry then the physiological need is fulfilled, he may then go on to have a drink with friends to fulfill his esteem needs. â€Å"When that important need is satisfied, it will stop becoming a motivator, and the person will try to satisfy the next most important need† Kotler et al (2003, pg. 354). Frederick Herzberg developed Maslow’s theory and separated a persons motivators in to potential satisfiers and dissatisfiers. In Terms of Maslow and Herzberg’s theories being applied in an anthropological sense the author suggests that this refers to culture, identity and symbolism of food consumption as part of the needs felt by the consumer, furthermore esteem needs, social needs and even self-actualisation are all part of what the consumer deems part of their individual or cultural identity. For this to work a person must have enough factors that are going to satisfy them into choosing one ethnically themed restaurant over another. For a hospitality operation to put this theory to use they would need to avoid as many potential dissatisfiers as possible and concentrate on what the major satisfiers of their target market are, this may just cause the difference between a consumer choosing one restaurant over another that is just around the corner. Therefore it is suggested by the author that given the large number of decisions a consumer has to make when choosing an ethnically themed restaurant or takeaway, and the impacts that a multicultural society has on the consumer as an individual it is necessary to explore how and why consumers might influence one another to make a purchase decision based on food consumption. Firstly religious aspects of an individual within a group will play a key part in determining what food type they can consume. A child born into a family with strong religious beliefs will often take these beliefs as part of their individual identity, A good example of this is that of the consumption of ‘halal’ meat products by many muslim families throughout the UK. According to the Halal Food Authority (2007) the worship of Zibah means that animals have to be alive and healthy at the time that they are to be slaughtered, as little pain as possible must be endured by the animal during slaughter therefore a single cut is made with a sharp knife to the jugular vein. The Islamic Shari’ah religion also forbids the consumption of pork, and Halal meat must be prepared only in a situation where no pork products have been. Although there are many ethnic takeaways and smaller businesses providing halal or ‘kosher’ food, there are not many big brand names within the industry. Nando’s restaurant, a Portuguese themed food outlet, provides halal chicken in what they have branded world famous peri peri sauce. Nando’s have eased themselves into the local communities in which they reside by using the slogan â€Å"we believe in trying to make life better for all† (Nando’s, 2007). Offering local sponsorships of sports teams and supporting local charities has included the brand in a sense of community and cultural identity, it is noted by the author that the sense of community and cultural identity is referred to in a general sense rather than that of a particular local community. To continue the idea that consumers can influence one another the concept of traditional family mealtimes should be explored. Family mealtimes in the past decade would have been a time for the family to sit down, relax and enjoy each others company with a home cooked meal. In society today mealtimes are changing to meet new priorities and work patterns, and flexible eating patterns are becoming more popular as people base when they eat around their lifestyle rather than a structured day to day meal time for the whole family to adhere too. (Wright et al, 2001) It is suggested by the author that due to this shift in family unity at mealtimes less influence is being had over family group identity and a more decisive individualistic consumer will emerge instead with their own food choice preferences. However it is suggested by the author that the idea of a more individualistic consumer is more relevant to British culture and many other cultures residing within the UK may still enjoy unified meal times together as a family. In many ways it is a move forward in terms of identity and consumption of the consumer, one that the hospitality needs to be aware of to maintain a successful business. Friends and social groups can also influence one another in the food choices that they make, for example a group of friends who regularly meet up at coffee houses such as ‘Starbucks’ will adopt a coffee culture the same as that represented on popular television shows such as ‘friends’. This happens because of the regular use and social identity that is created (Food Institute, 2005). It is noted by the author that social groups that contain consumers of different cultures and backgrounds, may influence one another to desire the need to experience each others cultural identity. There are many reasons why a consumer may choose to eat out in the first place according to Cousins et al (2002, pg. 251) â€Å"If people have decided to eat out then it follows that there has been a conscious choice to do this in preference to some other course of action, in other words the food service operator has attracted a customer to buy their product as against some other product for example theatre, cinema, or simply staying at home†. Often the convenience of eating out over cooking at home will help make the decision for a consumer. Eating out means more time for relaxation, quality time with family or friends, or just a change from the norm of returning from work and cooking dinner. The increase in the number of consumers choosing to dine out follows changes that have happened over the last decade where as family identity and roles have changed, with most households having two incomes and often the women will be the primary earner whereas before the women would stay at home and perform the role of ‘housewife’. According to a recent survey (eating out and the consumer, 2007) only 8% of women see their main role as ‘family care’ compared to 15% just a decade ago, the survey also highlighted the fact that women are more concerned with healthy eating when dining out, with 76% of women agreeing compared to 41% of men. This could have an effect on the number of consumers choosing to dine at ethnically themed restaurants and takeaways as it is suggested by the author that as women are more concerned with healthy lifestyles for their families and will aim to choose an operation that can provide healthy nutrition, value for money, and good service as well as a sense of culture that is relevant to that particular family according to Mintel (2007) this will continue to be a growing factor in the choice of dining out establishments as more women seek full-time employment over the next five years. The change of roles in family lifestyles follows onto that of demographics. According to the Office for National statistics (2006) London consumers spend an average 60% more on dining out than consumers from other parts of the country such as in the North East of England. This can be seen in London with the success of ethnically themed restaurants and takeaways such as Belle Italia, Cafe Rouge, Pizza Express, and Franky and Benny’s (Tragus, 2007). Many of these franchisees can be seen throughout the country but the survey carried out by the Office for National statistics (2006) also showed that those companies who left high profit areas such as London to nationalise their brands got their ‘fingers burned’. The author suggests that this inability to mobilise a new brand into an area of the country may stem back to the area’s cultural identity based on the general perception of that culture, where as the consumer does not feel that the new brand is part of their personal identity and therefore is not part of the communities identity either. Identity can be associated with the repeat consumption of a particular restaurant or takeaway, for example a consumer who constantly eats at Chinese, Indian, and Greek takeaways may eventually adopt a fast food culture. The fact that so many people are choosing to dine out comes back to the notion that today’s society is more affluent, higher expendable incomes and more leisure time leading to a consumer that enjoys dining out on a regular basis. It is however noted that by the author that the trend for increased dining out may also relate to a new culture of ‘malaise’ whereas people are just too lazy to cook at home and therefore choose to dine out. According to Martin (2007, pg.3) â€Å"people will pay more for what they think is important, but the question for the eating-out market is what is going to be classed as really discretionary and what virtually essential? There is no sign that people will start cooking at home again, they will however most likely want better value†. The author suggests that better value can mean numerous factors such as better quality and service rather than just providing a less expensive dining experience. Therefore those ethnically themed restaurants using high quality ingredients and experimenting with menu changes towards the more exotic may find an increased custom due to the perceived ‘value’ in the consumers ideals. Many people want variety within their lifestyle, there are so many venues within the hospitality industry that offer something that a consumer may never have tried before or only experienced on holiday in a far away exotic place, this relates directly to the increased consumption of ethnically themed foods and plays a key part in attracting new customers and maintaining a loyal customer base. As mentioned earlier YOsushi! is one of the worlds most famous conveyor belt restaurants, the food is all freshly made to order and is prepared in full view of the customers. It is interesting to note that the conveyor belt restaurants in Japan are nothing more than a basic food outlet where customers can get a quick bite to eat on their way to do something else as stated by owner of London sushi bar ‘Itsu’ Mr Metcalfe (2007) also stating that the conveyor belt is a great way to get food to customers whilst saving money on staffing costs. It is suggested by the author that this shows the cultural changes that have taken place in providing the same concept in two different countries so that they both remain profitable. Japan on one hand prefer the sushi conveyor belt restaurants to be quick no fuss food where as in the UK they are somewhat staged, bringing a little piece of what the British believe to be how Japan prepare, and eat their food almost ritualistically (Metcalfe, 2007). Since opening in 1996 YOsushi!has become extremely popular, their no fuss attitude to service and the customers freedom of choice within the venue has produced a global brand â€Å"Since the first year of business (1996) YOsushi! has received approximately 300 applications per year from potential franchisees from Australia to Zurich. We realized we were on to a winning formula and that we could replicate the outstanding YOsushi! success story around the world†. Vickers (2005). It is suggested by the author that the success of ethnic brands such as YOsushi!is the effective use of consumer motivation combined with the provision of a market trend that integrates both healthy yet exotic ethnic food types. Although brands such as YOsushi! have become globalised many of the dishes that are recreated from one country to another tend to have a very different end result to its original form. This will happen for several reasons starting from simple facts as seasonality of produce to the availability of certain ingredients. for example a curry had in India is likely to look, taste, and even smell different to that of a curry in the UK such as the ‘Balti’ which is believed to have been invented in Birmingham. (Anon, 2007). Birmingham is renowned for the production of curries with around 500 venues to choose from (Anon, 2005) and has provided a steady economy for the ethnic food industry, the word ‘Balti’ when translated actually means ‘bucket’ which in earlier days would have meant an earthen dish with handles on. The Balti will identify culturally with a specific set of migrants, even though it is not an ‘authentic’ Indian dish, and residents of Birmingham and the surrounding region, therefore the author suggests that the dish has been redefined from a traditional dish to one that combines not only the ethnic roots of the inventor but also the environment that is now lived in within western society. Although the cultural identity of foods such as the Balti appear to create an economical advantage for Birmingham it has been noted that many Balti-house owners and managers spend their time constantly undercutting each other in a price war (Ram et al, 2000) making it difficult for each individual business to survive. The cultural identity of Birmingham is very much tied to the popularity of dishes such as the curry the author suggests that this may be because of the stereotypical cultural image of the traditional British friday night out, but according to Stewart (1989) less well known is that of the fish and chip shops that are Greek-Cypriot owned and add up to over 25% of Birmingham’s fish and chip shops therefore showing that Birmingham is a good example of a multicultural environment within the UK, even though it is often not perceived to be a ‘global city’ its economy is evolving in many ways through the ethnic food industry that is related to its â€Å"multiculturalism, post colonialism and the transnationalism of many of its residents† (McEwan et al, 2005) , as suggested by Bryson et al (1996) it is a â€Å"workshop of the world† that through its migratory and post colonial past is by all means a multicultural city within the UK. It is noted by the author that although Birmingham is a good example of a multicultural city within the UK there are many other cities that also benefit from a multicultural society such as Manchester and Nottingham. In conclusion there are many different factors that affect the way consumers are motivated to choose where to dine out, these have varied from patronage motives to those of cultural identity and a sense of community. Religion, Income, increased leisure time, and demographics have all played a key part in influencing consumers on their food choices, leading to a society that is more informed about what is available to them and what they want from their dining out experience. The changing roles of family life, eating patterns and the increased number of women working full time has also contributed to a society that want to enjoy their leisure time with friends and family rather than adhering to the role of women in the home that may have been present a decade ago. Ethnically themed restaurants and takeaways have enjoyed the trends that have increased the number of people dining out in the UK dramatically in the last decade, with consumers including their food choices as part of their cultural identity and also wanting to experience other cultures that are residing alongside one another within many cities in the UK. Ethnic cuisine is influencing the consumer more and more, with choices available from world wide destinations that remind the consumer of holiday experiences, alongside the perception of a ‘healthier’ food option within the rise of a much more multi-cultural society, the service of ethnically themed cuisine should continue to remain profitable to both large brands and smaller businesses within the industry as long as the hospitality managers understand their target markets motivation for buying and consumer demand remains constant.

Observations Of Operations Management Albert David Pharmaceutical Production Business Essay

Observations Of Operations Management Albert David Pharmaceutical Production Business Essay Albert david is a pharmaceutical manufacturing unit that deals in the manufacturing of various products such as tablets which have gelatin and syringes and intervaneous fluids . the company operates in various parts of the Indian subcontinent that includes Kolkata Ghaziabad and Bhopal. In The operations management project for albert david the main focus will be on the unit in Ghaziabad near the capital of india new delhi. A close look at the operation management process will be closely paid attention towards.the existing sytem, the site plan its advantages and disadvantages will be kept in mind will evaluating the operations management process of the company as big as albert david. The recommendations will be based on the observations that will come across through research and will be concluded by defining the operationmnagement process of the firm in total. Introduction Albert david is a pharmeucitical firm that is based in Kolkata . it is based in the eastern part of the Indian sub continent and has been one of the best Pharma companies in the asian market. In the current fiscal year the company has made a staggering sales turnover of 123 crores and has been ranked at 29th in the Indian market where there are more then 25000 paharmaceutical companies are competing. The company operates in various pats of the country involved in various manufacturing processes such as. Various pharmaceutical formulations and bulk drugs in the manufacturing unit in Kolkata . The infusion and oral solids at the Ghaziabad manufacturing unit. The Bangalore unit deals with the manufacturing of syringes and needles. The products are exported to russiazaire Haiti ,Egypt,Vietnam usa,Netherlands and uk. The manufacturing units are equipped with the best technology and equipments from allover the world there are more the 130,000 retail outlets and a team of 300highly trained pharmacy scientists. The Manufacturing Unit In Ghaziabad The manufacturing unit in Ghaziabad was founded in 1981 and has a totala area of 20785.00 sq. mtrs. The total covered area is 7367.28 sqmtrs. The company introduced various products from Ghaziabad unit they introduced soft gelatin capsules and the hard geklatin capsules in 1988 . they introduced amino acid intravenous in corporation with the world famous ajino mo co. inc japan. Site Layout Plan Of Albert David Background Of the project For years and years medicines have played a significant role in the evolution of the human life. They provide effective and critical benefits to the patients. The procurement of the pharmaceuticals is a very important component of the medicine management in todayà ¢Ãƒ ¢Ã¢â‚¬Å¡Ã‚ ¬Ãƒ ¢Ã¢â‚¬Å¾Ã‚ ¢s business environment specially when the supply chain provides the critical linkage between the patients and the medicine. The effectiveness of a supply chain is very important in this sector as it wioll make sure that the people will get the right amount of medicines at the time when they require it. An effective supply chain shell be integrated in the medical system. The medical industry is such in india that they assumed other things more important then an effective supply chain due to which reason the the specific supply chain project was launched in india in 2001 to ensure effective supply chain and supply chain management. In the last two years the complaints from the northern region specifically the places near Ghaziabad have increased drastically and the main reason that is coming out is supply chain of the organization. The medicines are not being supplied effectively and the hospitals are getting some medicines in bulk and some not at all. Is it possible that it is because of an ineefective management procedure due to which there is a big mismatch of demand and supply and because of which the whole salers are ot happy. The healthcare system is getting more omplex day by day the demand for medicines has gone up in the past 2 years and is increasing. The manufacturing on the other hand of these medicines has not increased at all and is causing troubles in the supply chain. Inspite of being situated in the industrial area a large number of the the required supplies of medicine is coming from adjoining regions of the country. In order for albert david to ensure effective supply and generous profits the y have to make sure that they capitalize on the current need of the marketà ¢Ãƒ ¢Ã¢â‚¬Å¡Ã‚ ¬Ãƒ ¢Ã¢â‚¬Å¾Ã‚ ¢s demand. Mergers acquisitions and expansion is one of the main objectives of the organisationin almost every 24 months a expansion plan is inititated to ensure the growt of the firm and gain access to more assets nd manufacturing nits. A major expansion and implementation of a private limited company is on the cards within next three monthsthe ae also expecting large expansion plans in septemeber this year . the organization has been dong mergers and acquisitions in the past to ensure growth and is like a trend in te organization. Objectives of the Study As a part of the the analysis of the operation management process there has to be a first hand understanding of the various processes in the pharmeceuticalindustry . The objectives are as follows-: Understand the process involved in the manufacturing of the antibiotics. Understand and analyse the process involved in the production of glucose and saline solutions. To analyse the contribution made by the information systems involved in order to attain operational efficiencies. To understand the functioning of different types of machines and their integration with the help of the latest acquired PLC technology. Suggesting recommendations in roderto improc=ve the operations models. Scope of study There was very limited information in order to understand the operational efficieny of the company as they have not really put I n a lot of information over the internet. The scope of primary research is not possible in this context as cost is a constraint. As the firm in the picture is an pharmaceutical organization it needs to be kept in mind that they do not put much of their information over the internet as the research projects are the secret projects. However the names of the machines and and their manufacturing process could be obtained. Given the understanding of the subject operations management I have tried my level best in order to develop an overall understanding of the operationl process involved in the organization. Methodology The information used is mainly through the medium of internet and learning from various books and journals. Existing System The hierarchy of Albert David can be broadly divided in to three levels. The top managerial group is having executives who makes the decisions about the policies tat are concerned about finance, research and marketing. The industrial production manager is the other managerial worker. Finance manager will take care of the finance department and will control the daily financial activities. The marketing manager will take care of the marketing related issues of the company which involves distribution and the marketing of the finished products to distributors, various wholesalers and direct customers that are the local hospitals. Research manager deals with the quality control and their testing related activities. Albert David is not having a Research Development department because the research about the constituents of the drugs and compositions is done in its headquarters which is located in Kolkata. The production manager takes care of production department and will take the responsi bility of delivering the ordered products within the time. Mergers acquisitions and expansion is one of the main objectives of the organisationin almost every 24 months a expansion plan is inititated to ensure the growt of the firm and gain access to more assets nd manufacturing nits. A major expansion and implementation of a private limited company is on the cards within next three monthsthe ae also expecting large expansion plans in septemeber this year . the organization has been dong mergers and acquisitions in the past to ensure growth and is like a trend in te organization. The office and the administration employees will include the administrative assistants, general office clerks, secretaries and records keeping personnel that belong to payroll, sales, raw materials and shipments. Wholesalers, distributors and sales distributors will describe the products osthe company to pharmacists, health service administrators and physicians. These three sources act as a communication channel between their clients and the company. The majority of the plant workers comes under one of the two occupational groups. Production workers operates the drug producing equipment, install, inspect , maintain and repair the production equipment. The transportation and material moving workers are responsible for package and transportation of the drugs. The workers who come under the assemblers, fabricators and production occupations will perform the assembling jobs that are being assigned to their teams. Different tasks are rotated among themselves rather than training on a single task. The decision of assigning the work that is to be assigned and how they are performed is completely flexible. The effectiveness of a supply chain is very important in this sector as it wioll make sure that the people will get the right amount of medicines at the time when they require it. An effective supply chain shell be integrated in the medical system. The medical industry is such in india that they assumed other things more important then an effective supply chain due to which reason the the specific supply chain project was launched in india in 2001 to ensure effective supply chain and supply chain management. The other workers in the manufacturing unit specialize in the certain parts of manufacturing process . such as chemical processing, the setting up of machine setter, machine controllers different sorts of glucose . . various types of manufacturing techniques are used and every worker has been given specific job in order for the manufacturing process to be very specific and qualitative. In order to take care of the quality process there are various supervisors and quality inspectors who keepan eye on the process and measure the quality and control the operational process so that the product is not compromisedin terms of quality. In the RO plant the workers who operate the machines alsoi have the basic job of maintaining pressure and controlling the flow of the of the filtered water towards the final processingunit in order to keep the quality of thematerial suitable for medicinal and pharmaceutical use. The inspectors take crae of the quality process in the best possible way for examp le the inspectors who examine ampoule check it for discolouration and alien particles in the consistency. . after the drugs are prepared and inspected they are bottled or otherwise packaged by filling machine operators and tenders. The quality inspectors are involved in every process and take good care of the process so that it is not compensated in terms of quality of the product.they also monitor the packaging, assembling and cleaning and maintainence of the product and equipments to ensure maximum control on the product manufacturing and ensuring it is taken out of the manufacturing plant safely. Role Of IT Information technology has become an integral part of the business environment and imagining the business without the information technology The constant upgrade in information technology, along with increasing global competition, is adding difficulty and hesitation of several orders of scale to the business and trade. One of the most widely discussed areas in recent business literature is that of new organizational network structures that hold survival and growth in an environment of growing complexity. various types of manufacturing techniques are used and every worker has been given specific job in order for the manufacturing process to be very specific and qualitative. In order to take care of the quality process there are various supervisors and quality inspectors who keepan eye on the process and measure the quality and control the operational process so that the product is not compromisedin terms of quality. In the RO plant the workers who operate the machines alsoi have the basic job of maintaining pressure and controlling the flow of the of the filtered water towards the final processingunit in order to keep the quality of thematerial suitable for medicinal and pharmaceutical use. The inspectors take crae of the quality process in the best possible way for example the inspectors who examine ampoule check it for discolouration and alien particles in the consistency. . after the drugs are prepared and inspected they are bottled or otherwise packaged by filling machine Effective implementation of information technology would decrease liability by reducing the cost of expected failures and increase flexibility by reducing the cost of adjustment. The businesses reaction to the environment remains to be the vital determinant for its effectiveness. The capabilities and flexibilities of computer-communication systems make them gradually more appropriate to businesses by being able to respond to any specific information or communication requirement. Information Technology is having impact on all trade industries and businesses, in service as well as in manufacturing. It is affecting workers at all levels of organizations, from the executives to middle management and clerks. Information technology is increasingly becoming a basic factor of all types of technologies such as craft, engineering, routine, and non-routine. The advances in Information Technology would result in remarkable decline in the costs of synchronization that would lead to new, concentrated business structures. It enables the business to respond to the new and urgent competitive forces by providing effective management of interdependence. In the near future businesses would be facing a lack and a redundancy of information called information glut. To solve the information-glut companies will need to introduce methods for selective thinning out of information. Improvements in telecommunications will make it easier to control business units dispersed over different parts of the world. Advances in telecommunications, would result in increased distance-communication. Indirect communication would be preferred for well-structured information for routine, preprogrammed and decision processes. The Indian Pharmaceutical Industry today is in the front rank of Indiaà ¢Ãƒ ¢Ã¢â‚¬Å¡Ã‚ ¬Ãƒ ¢Ã¢â‚¬Å¾Ã‚ ¢s science-based industries with wide ranging capabilities in the complex field of drug manufacture and technology. A highly organized sector, the Indian Pharma Industry is estimated to be worth $ 4.5 billion, growing at about 8 to 9 percent annually. It ranks very high in the third world, in terms of technology, quality and range of medicines manufactured. From simple headache pills to sophisticated antibiotics and complex cardiac compounds, almost every type of medicine is now made indigenously. Playing a key role in promoting and sustaining development in the vital field of medicines, Indian Pharma Industry boasts of quality producers and many units approved by regulatory authorities in USA and UK. International companies associated with this sector have stimulated, assisted and spearheaded this dynamic development in the past 53 years and helped to put India on the pharmaceutical map of the world. The Indian Pharmaceutical sector is highly fragmented with more than 20,000 registered units. It has expanded drastically in the last two decades. The leading 250 pharmaceutical companies control 70% of the market with market leader holding nearly 7% of the market share. It is an extremely fragmented market with severe price competition and government price control. The pharmaceutical industry in India meets around 70% of the countrys demand for bulk drugs, drug intermediates, pharmaceutical formulations, chemicals, tablets, capsules, orals and injectibles. There are about 250 large units and about 8000 Small Scale Units, which form the core of the pharmaceutical industry in India (including 5 Central Public Sector Units). These units produce the complete range of pharmaceutical formulations, i.e., medicines ready for consumption by patients and about 350 bulk drugs, i.e., chemicals having therapeutic value and used for production of pharmaceutical formulations. Working conditions The working conditions of the employees are very important in the organization and the health and safety supervisora take good care of that process In the last two years the complaints from the northern region specifically the places near Ghaziabad have increased drastically and the main reason that is coming out is supply chain of the organization. The medicines are not being supplied effectively and the hospitals are getting some medicines in bulk and some not at all. Is it possible that it is because of an ineefective management procedure due to which there is a big mismatch of demand and supply and because of which the whole salers are ot happy. The healthcare system is getting more omplex day by day the demand for medicines has gone up in the past 2 years and is increasing. The manufacturing on the other hand of these medicines has not increased at all and is causing troubles in the supply chain. Inspite of being situated in the industrial area a large number of the the required supplies of medicine is coming from adjoining regions of the country. In order for albert david to ensure effective supply and generous profits the y have to make sure that they capitalize on the current need of the marketà ¢Ãƒ ¢Ã¢â‚¬Å¡Ã‚ ¬Ãƒ ¢Ã¢â‚¬Å¾Ã‚ ¢s demand. Mergers acquisitions and expansion is one of the main objectives of the organisationin almost every 24 months a expansion plan is inititated to ensure the growt of the firm and gain access to more assets nd manufacturing nits. A major expansion and implementation of a private limited company is on the cards within next three monthsthe ae also expecting large expansion plans in septemeber this year . the organization has been dong mergers and acquisitions in the past to ensure growth and is like a trend in the organization. there are various processe which are used in the organistion in order to achieve maximum operational efficiency . Production process- in this process the main concern is on quality and is done for very restricted medicines that need to be made specially on order as they have specific requirements . such a process makes the position of the companies operational managers a bit complex as not only they have to take care of the organizational process ut also the specific processes. Table manufacturing process- this process is mainly used through dispencing in order to do most of the mixing of the liquids and powders by hand . they are done by mixing scoops of the ingredients and then reforming the structure in order to ensure exclusivity of the product. Mull Station Machine Process- multi station machine (rotary press).The tablet press is a high-speed mechanical device. It squeezes the ingredients into the required tablet shape with extreme precision. It can make the tablet in many shapes, although they are usually round or oval. Also, it can press the name of the manufacturer or the product Conclusion To conclude the assignement it can be stated that the process used in albert david is a process that is efficient and is very much likely to prove a good quality management system. The operational managers in the organization have shown suitable performance rates by setting up the standard operating procedures which are very useful for the organizations growth. The transformation process of the organization is better then a lot of other organizations in india as they have shown suitable profits in the last 2 years specially in the times of recession. The organizational hierarchy is better and is proving to be really good as they introduced the PLC methodology which divides the processes into smaller processe and pyraminds which in turnare better as they have a better sop(standard operating procedures). The situation is better as the process is longer but is effective. Operations management in the organization now is more effective and the fact that the orgamnisation is a trans nation al company and through its various plants in india is sending a lot of products to various countries makes it even more better. Recommendations